SEM Positioning: Search Engine Marketing
The SEM, the acronym for Search Engine Marketing, refers to the marketing and advertising that is carried out in the different search engines. Specifically, it refers to all those payment actions that can be carried out in search engines or on web pages and that aim to capture traffic and increase the visibility of businesses quickly.
To carry out the SEM strategy, Google Ads is the most used tool. The reason is simple and it is that, in your country, Google is the main most used search engine.
The system used when conducting SEM campaigns in Google Ads is the keyword bidding system. That is, the greater the competition for a certain keyword, the higher the cost of advertising.
Advantages of applying SEM
1. Increase web traffic
With a good SEM campaign it is possible to generate visits to your website. However, the objectives can be varied: From selling yourproduct or service, to promoting yourbrand or making yourself known. Therefore, it is necessary to adapt the campaigns to the objectives set.
2. Instant positioning
The main advantage over organic positioning is that it allows you to position your business in the first search results from the moment you activate the campaign, with which you can instantly increase traffic to your page.
On certain dates or designated events, such as Black Friday, Christmas or the sales period, many businesses apply this strategy to increase their sales.
3. Personalized budget
One of the reasons for applying SEM and not other advertising actions is because of the possibility of controlling and adjusting the budget at any time. The maximum budget can be defined that you are willing to spend on the campaign, how much will be invested daily or decide on the maximum amount that you are willing to pay for each click (maximum CPC).
4. Segmentation
Campaigns can be highly personalized with segmentation. This segmentation is key to making your SEM campaign effective. With it, different messages can be offered for different customer profiles. For example, it can be segmented by age, gender, location, tastes, hobbies, etc.
5. Perfect for testing and obtaining data
Carrying out a search engine campaign provided by search engine marketing in ranchi which can be really useful for us to gather information about your audience, which is very valuable for the business.
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